We have started Bachelor of Business Administration (BBA) a three-year bachelor degree programme in the year 2004. The BBA academic session begins from first week of July with an intake of 120 students. The BBA Programme is run on semester system consisting of six semesters spread over a period of three years. All the papers are compulsory in first to fourth semester. The students are required to choose one of the electives in fifth semester. The specializations available are Marketing, Finance and Human Resource Management.
Admissions to the BBA Course are given through stringent process of selection which includes Written Test, Group Discussion and Personal Interview. The Entrance Test is generally conducted in the month of June, every year.
Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.
Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. Effective marketing strategies play the key role in the success and growth of any organisation.
Industry has a great demand of Marketing Managers in today's competitive world. This course will help opening doors of opportunities in a wide range of industries like Banking, Co-operative Credit Organisations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and Petrochemical Companies, all Government and Semi-Government organizations, etc.
Eligibility for Admission
Any Graduate possessing second class or at least 45% marks of any statutory University. The Kulpati, however, may relax eligibility percentage for admission.
Structure of the course
The course content is distributed over six papers in part-I and as a requirement for part-II, the candidate has to prepare a project report. The students are required to seek prior approval of the project title.
A Personal Contact Programme (PCP) of 12 days is conducted during the course and each student is required to put in 75% attendance in the PCP to make him eligible for final examination.
M. Phil in Management
Starting from the session 2011-12.